Isaac
Product customization described here could be used to do this.
The short version is:
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Create a Gift Card item costing zero in your POS system;
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Create a tag-along item costing a unit of your gift card (ie a dollar or a cent) in your POS system. Ensure you have plenty of them;
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Enable ‘Product Customization’ in your WSM so that the Gift Card product page provides an interface that allows the user to add tag-along items to the Gift Card. The interface provided is done so by entering codes into PAM as described here;
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As each tag-along item has a cost. The combination of Gift card and tag-along items ends up with a total cost that the shopper pays;
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The web order passed to the POS will have a gift card item costing 0 and X tag-along items making up the value of the gift card;
Run through the steps described in the articles above and if you run into difficulty then open a ticket with the support team who will be delighted to help.
James