You can configure NitroSell eCommerce to select all products created in the past X Days.
For example, to mark any item created in the last 60 days as being a New Product on the WebStore, perform the following steps :
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In NSc Sync Configuration, under Advanced, select Field Mappings.
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Under Item, right-click product_newproduct.
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Select Properties, then click Advanced.
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Change the Field Source for product_newproduct to:
CASE WHEN DATECREATED > GETDATE()-60 THEN 1 ELSE 0 END
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Click Validate, then click OK.
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Synchronize.
To check which products are new on your webstore see:
http://www.your-store-url.com/advsearch.asp?submitted=1&product_newproduct=1
or
http://www.your-store-url.com/store/more.asp?page=whatsnew
See also Displaying PAM Promotional Items on Separate Pages.