Creating a product tag for groups of items for advertising

Is there a way to map a keyword for a group of products for search purposes? For example if we want to tag certain items as Football 2020 so that it would show only those products tagged that way if we were to search for them using the search box, but could copy that link to use for advertising on social media, etc?

I know we’d have to use specialized keywords to not pull up merchandise that may use those same keywords. I tried this already by mapping a new PAM field to product_keywords, but this has not allowed the item to show up for me.


Hi David,

I think you could try doing two things here, one is utilizing the Themes fields which would help you categorize products. The other one is using the mapping as you already suggested. The keywords mapping needs to follow a rather strict guidelines to work correctly. In your case it would be something like:

I hope that helps but if you have any questions please let me know.



Hi David.

I’ve sent you a detailed PM as we do similar on the Nitrosell site I currently manage.

Let me know if you have any questions.


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Thank you all. The first suggestion worked for us. Thanks again!

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